Discover your true brand identity
An effective audit of your brand will study how its uses align with your company character and contribute to its mission. Sparkable knows how to identify the strengths and weaknesses of your brand to determine where it is most effective. Sparkable will analyze your brand across all platforms, from billboards to business cards, and align your brand inventory. This will generate greater positive awareness, image and loyalty across all its uses. Conducting an inventory of your brand is just one of the diagnostic strategies Sparkable implements when managing a strong brand. We know what it takes to develop your brand equity, so that you manage the reputation you earn.
By taking stock of your existing brand
The Brand Inventory, is an internal analysis to investigate how an organization markets and brands its products and services. It includes an in depth analysis of the of each product or service sold including names, logos, characters, symbols, slogans or other trademarks used as well as the inherent product attributes or characteristics of the brand, communications, prices, distribution policies, and any other relevant marketing activity related to the brand. The outcome of a brand inventory is a comprehensive, profile of the branding elements and the nature of the marketing campaigns. The brand inventory is necessary to assess the extent of brand consistency and clarity of the brand. The inventory can provide necessary information for a comprehensive evaluation of brand.