Search engine optimization (SEO) seeks to improve the number and quality of visitors to a website from "natural" ("organic" or "algorithmic") search results. The term SEO can also refer to "search engine optimizers", an industry of consultants who carry out optimization projects on behalf of clients.
The quality of visitor traffic can be measured by how often a visitor using a specific keyword leads to a desired conversion action, such as making a purchase or requesting further information. In effect, SEO is marketing by appealing first to machine algorithms to increase search engine relevance and secondly to human visitors. Sparkable employs a long-term, low-risk strategy that correctly tailors your website’s code and content towards the ideal settings for the search engines. We integrate the right keywords within your content and code in order to achieve an optimal keyword density for the search engines.
The initial step is to discover some critical information about your website. First, we will examine your content and the ideal set of keywords/key phrases to strive for in the search engines. We will research how frequently those keywords and others are searched each month, the number your competitors and their PageRank™. Then we will determine the likelihood of your site achieving a high ranking. The most common problems are as follows:
We appreciate the fact that website promotion often involves more than just rankings. By improving the quality of a page’s search listings, more users will select that page. Factors that may improve search listing quality include: an attention-grabbing title, an interesting description and a domain and URL that reinforce the importance of the site.
Search engine optimization is available as a stand-alone service or as a part of a larger marketing campaign. Because SEO often requires making changes to the source code of a site, it is often most effective when incorporated into the initial development and design of a site, leading to the use of the term "Search Engine Friendly" to describe designs, menus, content management systems and shopping carts that can be optimized easily and effectively.
We strive to optimize the following, but not limited to, in order to help achieve the best results possible for your website: