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20
2006 — 2026  ·  20th Anniversary

20 Years
of Sparking

remarkable marketing innovation

Shaun Smith
"I started writing copy for Sparkable in 2007 — I wasn't even sure it would become a career. By 2014 I was running the Atlantic City chapter. By 2023, after a lot of transitions, I was the one thing that had never changed."
Shaun Smith · Owner, Sparkable
20
Years in Business
100+
Clients Served
15+
Years of SEO
1
Boutique Agency
Scroll
The Journey

Four Chapters,
One Mission

06
The Buffalo Spark

Clark and Dean founded Sparkable in Buffalo, NY — a website design and marketing firm built to help small businesses get found online. Shaun joined as a freelance copywriter in 2007, writing the first Sparkable brochure and website copy. He had no idea it would become his career.

14
The Atlantic City Chapter

Clark gave Shaun permission to use the Sparkable name in Atlantic City. He brought in cousin Mike Wright and they made it official — Sparkable Inc., New Jersey, operating out of the Schultz-Hill Professional Arts Building in Atlantic City. The Buffalo chapter had ended. This was the one Shaun would be writing from here on.

23
The Solo Pivot

Partners had come and gone. Co-founders had moved on. In 2023, after a direct conversation with the last one, Shaun realized he was the constant — the one who had kept opening the doors through every transition. That was the moment Sparkable stopped being something he was sharing and became something he'd chosen on purpose. Boutique by design. Connection Over Perfection.

26
20 Years Strong

Two decades of remarkable marketing innovation. From Web1 SEO to Web3 and AI automation — still evolving, still independent, still sparking results for every client we serve.

Then vs. Now

How Far We've Come

Then 2006
Business Model
Full-service agency, team-based, high-volume
SEO Approach
Keyword stuffing, directory submissions, link farms
Social Media
MySpace, early Facebook — uncharted territory
Technology
Flash websites, HTML tables, Internet Explorer
Location
Buffalo, New York
Cutting Edge
Having a website at all
Now 2026
Business Model
Boutique agency providing full service
SEO Approach
Technical SEO, authority building, semantic search, AI signals
Social Media
Multi-platform strategy, content calendars, organic + paid
Technology
AI automation, Web3 smart contracts, Claude-powered workflows
Location
Atlantic City, NJ
Cutting Edge
NFTs, PizzaDAO, AI-first campaign strategy
2006 Flashback

What Was Trending
When We Launched

📱
Mobile Tech
The iPhone didn't exist yet
We launched a year before Apple changed everything. We were already building for the web.
🎵
Streaming
Spotify wouldn't arrive until 2008
People were still burning CDs and using Limewire. We were busy building client websites.
🌐
Social Media
Twitter launched in 2006
The same year Sparkable was founded. We were early adopters of social for business before anyone had a playbook.
📺
Video
YouTube was just 1 year old
Google had just acquired it for $1.65B. Video marketing wasn't yet a thing — but we saw it coming.
🔍
Search
Google had ~450M searches/day
SEO was still the wild west. Today it's over 8 billion. We've been navigating this terrain for 20 years.
🤖
AI
ChatGPT was 16 years away
We were hand-coding websites. Now we use AI to build automation workflows. Always early. Always adapting.
🎉 2026 · Anniversary Offer

Free SEO
Diagnostic
Audit

To celebrate 20 years of helping businesses get found online, we're offering a complimentary SEO diagnostic to a select number of businesses this year. No pitch. No pressure. Just real data and actionable insights.

Technical SEO health check
Keyword visibility & ranking review
Competitive positioning snapshot
Top 3 quick-win opportunities
Delivered within 5 business days
Claim Your Free Audit →
20
Years of SEO