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The Spark
Your Website’s Fall Checkup: 10 Fixes That Turn Visitors Into Calls
Get your website ready for holiday traffic with 10 simple fixes for small businesses. Improve mobile calls, speed, trust and conversions without a full redesign.
Small Business Saturday Starts Now: A 7-Week Plan for Local Shops
Small Business Saturday is November 28. Here’s a calm, 7-week Small Business Saturday marketing plan for local shops
Holiday Marketing Prep Without the Overwhelm: A Calm Q4 Starter
Holiday marketing doesn’t have to mean chaos. Here is a calm, systems-first way to prep your Q4 campaigns without the overwhelm.
Email plus local SEO: The underrated pair that drives steady leads
Discover how combining local SEO and email marketing creates a continuous lead-generation system for small businesses. Turn search traffic into loyal customers.
Q4 Planning Starts Now: The Small Business Marketing Runway
The businesses that win Q4 start planning in September. Here’s how to build your small business marketing runway for a strong year-end.
20 Lessons From 20 Years: What Still Drives Local Business Growth
Sparkable turns 20. Owner Shaun Smith shares 20 lessons on local business growth – from giving value first to why kindness is the strategy.
Back to business: Refreshing your marketing for the fall push
Refresh your small business marketing this fall. Learn how to audit summer performance, realign with customer shifts, and plan for Q4 success. Read more!
Turning local searches into customers: The follow-through most businesses miss
Stop losing leads to the “visibility gap.” Learn how to turn local SEO rankings into customers by optimizing your conversion path and follow-through.
Beyond the Listing: What Google Business Profile Mastery Looks Like in 2026
Master your Google Business Profile in 2026. Move beyond static listings and learn how to actively manage your local presence to attract and convert more customers.
Your Google Business Profile checklist: Get found before you spend a dollar
Before you spend another dollar on advertising, social media, or your next marketing campaign, take a look at one of the most valuable tools your business already has access to: your Google Business Profile.