Our Blog
The Spark
Budget Planning for 2026: Marketing Investments That Drive Growth
Unlock growth in 2026 with strategic marketing budget planning. Learn how to review 2025 performance, strengthen your foundation with SEO and brand, build authority with PR, and adapt your budget for measurable ROI. Discover key metrics to focus on for compounding investment.
Smarter Ad Spend: How to Maximize ROI During the Holiday Season
Maximize your holiday ROI! Learn smart strategies to outsmart big brands, optimize Meta and Google Ads, and stretch your budget for real results this holiday season. Get ready to make every impression count.
Holiday Marketing That Stands Out: Planning Your Q4 Campaigns
Plan your Q4 holiday marketing campaigns with Sparkable’s expert tips on Black Friday, Cyber Week, Thanksgiving, and December holidays. Learn to connect emotionally, drive conversions, and build brand loyalty for lasting growth.
Q4 Marketing Strategy: Positioning Your Business for Year-End Success
Position your business for year-end success with a clear Q4 marketing strategy. Learn how to review performance, optimize campaigns, reallocate budgets, strengthen relationships, and plan for Q1 to achieve immediate wins and lasting growth.
Building a Personal Brand on Social: Strategies for Small Business Owners
Discover how small business owners can build a powerful personal brand on social media to drive trust, loyalty, and growth. Learn practical strategies from successful examples like Gary Vaynerchuk and Sparkable’s Shaun Smith.
Social Media Automation That Doesn’t Feel Robotic
Learn how to use social media automation effectively without losing your brand’s authentic voice. Discover tips for content batching, smart auto-posting, and personal engagement to save time and build connections.
Creating Scroll-Stopping Content in the Age of Attention Scarcity
Learn how to create “scroll-stopping” content that captures attention and drives engagement in today’s fast-paced social media landscape. Discover key elements and practical tips to make your content stand out.
Master Your Social Strategy: Q4 2025 Platform Deep Dive
Master your Q4 2025 social strategy. Learn where to focus your marketing efforts on Meta, TikTok, LinkedIn, and Threads for maximum ROI as the year closes out.
Data-Driven Content: Fueling Your Strategy with Analytics for Measurable ROI
Learn how Sparkable uses analytics to create data-driven content strategies that boost engagement, conversions, and ROI. Stop guessing and start proving your marketing impact.
Video Content Made Simple: High-Impact Videos Without the Hassle
Unlock the power of video content for your small business! Learn how to create high-impact, professional videos without expensive equipment or hassle using simple tools and workflows.