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The Spark
Using Keyword Research and Analysis To Ignite Your Online Success
In the digital world, words are more than just a means of communication. They're your ticket to success in website content, SEO, and Google Ads. That's where keyword research and analysis come into play. What are Keywords? Keywords are like a digital lighthouse...
Learning About Innovation, Connection, and Self-Compassion At VeeCon 2023
My journey to VeeCon - a multifaceted conference encompassing business, marketing, innovation, and popular culture hosted by Gary Vaynerchuk - and Indianapolis, Indiana, Kurt Vonnegut's birthplace, was an experience that surpassed my expectations. Before the...
Search Engine Optimization Strategies and Techniques
In today's digital age, having a strong online presence is crucial for any business that wants to succeed. As a small or medium business owner, you know that marketing and advertising are crucial for the success of your business. One of the most effective ways to...
What Is Web3?
If you’ve had a conversation with me over the past couple of years, you probably know that I tend to end up talking about my favorite things in addition to marketing, advertising and Atlantic City - web3. So, what exactly is web3? It's the next evolution of the...
NFTs Are Here To Stay, So Let’s Get Down To Business
An Introduction To NFTs For Business From pop culture to art and digital media, there has been a lot of buzz about nonfungible tokens. If you’ve been paying attention to the media over the past six months or so, you’ve probably at least heard of NFTs. But, the...
The ‘Great Reset’ Will Be Digitized
How To Prepare Your Business For This Major Socioeconomic Shift As the COVID-19 crisis continues to alter society, the World Economic Forum has been proposing it’s Great Reset Initiative as the path to reshaping it. Who is part of the World Economic Forum?...
How Local Businesses Can Make Sense Of Online Advertising
Create More Conversions With These Digital Ad Tips Now that Election Day has come and gone, you have probably noticed something. Maybe there’s an empty feeling in your Facebook newsfeed or you’re not seeing that familiar face on Twitter anymore. That’s because the...
Nonprofits Find Creative Ways To Fundraise Despite Coronavirus
Lean On Your Supporters And Online Tools To Keep Your Organization Thriving Fundraising is hard for nonprofit organizations at any time, especially during the Covid-19 pandemic. It has created even more challenges for organizations that rely on in-person participation...
What’s Next
Navigating These Uncertain Times As of this writing we are seven months into the year 2020. By far the strangest year in my memory, chock full of everything from a global pandemic, resulting in mass unemployment to civil unrest and we’re just a little more than...
Automating After COVID-19
Streamlining Your Business Doesn’t Have To Be Complicated Adaptability is necessary for business owners to succeed. That’s just the cost of admission to getting into the business of running a business. Since the Covid-19 pandemic struck in March, we’ve all learned...