The Traveling Nomad is a popular food truck in Margate, NJ, known for its creative culinary offerings and vibrant community presence. Sparkable partnered with The Traveling Nomad to enhance their online visibility through strategic SEO improvements and targeted social media advertising. The goal was to increase brand awareness and drive more traffic to their physical location.

Who 

The Traveling Nomad is a local food truck offering an eclectic menu and fresh, high-quality food in Margate, NJ. Known for its unique flavors and strong connection to the local community, The Traveling Nomad aims to expand its reach through enhanced digital marketing strategies.

What 

Sparkable collaborated with The Traveling Nomad to execute a dual-pronged approach focused on:

• SEO Audit and Optimization: Improved the website’s search engine visibility through comprehensive keyword research, on-page SEO improvements, and optimizing meta tags and alt-image tags to align with industry trends.
• Social Media Advertising Campaigns: Launched a targeted social media advertising campaign to increase awareness and drive traffic. Key metrics included:
  • Reach: 43,159
  • Impressions: 54,751
  • Cost per 1,000 People Reached: $3.61
  • Total Spend: $155.81
  • Click-Through Rate (CTR): 1.27% (7-day click or 1-day view)
  • Campaign Duration: Sep 6, 2024 – Sep 22, 2024

When 

The SEO work and social media ad campaign ran in September 2024. The ads were designed to boost awareness leading into the fall season, driving in-person visits and online engagement.

Where 

The Traveling Nomad operates in Margate, NJ, catering to locals and tourists alike. The digital marketing efforts aimed to increase the brand’s presence in the South Jersey region and attract more foot traffic to the food truck.