Sparkable is proud to partner with such an important organization and provide a “rebrand” of the organization and merge with the New Jersey Coastal Coalition. This project was comprehensive and extensive regarding services and deliverables, including website development, social media promotion, podcasting, logo development, brand development, and public relations. 

Who

New Jersey Flood Institute, formerly known as New Jersey Resiliency Institute, is an organization that protects and serves local communities. Its mission is to build meaningful relationships with the local community, provide life-saving information and resources around the clock, and build resilience against natural disasters like floods. The organization feels strongly about the safety and security of local communities. 

What

Sparkable provides a wide range of services and work, including the following:

Research 

• Domain Acquisition: Sparkable will research and purchase a memorable and easy-to-identify domain on the client’s behalf 
• Theme Selection: We customized a website theme on the WordPress platform and tailored it to fit the client’s user experience, education, and fundraising goals.

Brand Development

• Select Color Palette: Sparkable identified a new color palette for brand icons and website development.
• Create Brand Icon: Both full-color and single-color brand icons were created for use on the new website and brand collateral.
• Font Selection: Sparkable created a library of fonts, matching the new logo and design elements for brand collateral and the website to ensure consistency throughout

Website Development

• Sitemap: Sparkable mapped a custom user experience that encourages interaction with target visitors and deliver a sitemap for the client’s review 
• WordPress Website Design: We created a visually impressive, interactive website custom-designed to serve as a strategic marketing tool
• Content Modification and Image Selection: We edited website copy and reviewed website imagery to create a visual representation that is consistent with its brand identity
• Social Integration: Sparkable included the installation of custom links to existing social media to encourage interaction with the community and potential investors 
• Dynamic Elements: We created contact forms to be implemented into the new website

Communication Development

• Handle Acquisition: Sparkable researched and acquired social media handles for Facebook, X, Instagram, Pinterest and YouTube.
• Create Profile and Header Images: We created stand alone brand images to serve as profile images as well as matching header images.
• Social Media Profile Setup: Sparkable edited and formatted information provided by the client to complete social media profiles
• New Blog: Sparkable set up the WordPress blogging feature for announcements on the site to communicate and deliver the latest news to users
• Integrate Coastal Coalition:  Due to the audience and content crossover, we integrated the existing New Jersey Coastal Coalition website information so that visitors can easily utilize it
• WordPress Training: We delivered two hours of software training as well as login credentials that allowed the team to add, remove, or make changes to its online content

When

This project began in October 2021 and is ongoing.

Where

New Jersey Flood Institute has its principal place of business in Atlantic City, New Jersey. Sparkable is proud to serve our area and provide necessary and helpful resources and information to residents.