North Beach Hotel

Ventnor City, New Jersey

Hospitality/Boutique Hotel

Overview

The North Beach Hotel, a charming boutique property in the heart of Atlantic City, is celebrated for its inviting coastal atmosphere and exceptional guest service. Faced with increasing competition for leisure travelers, the hotel partnered with Sparkable to enhance its digital marketing strategy and convert online attention into direct bookings. The objective was to develop a marketing approach that not only boosted website traffic but also demonstrably increased revenue.

The Challenge

Before our campaign, the North Beach Hotel encountered several key challenges:

• Over-reliance on third-party booking sites: This significantly reduced direct booking revenue.
• Underutilized email list: Missed opportunities to engage past guests and warm leads.
• Inadequate conversion tracking: Difficulty identifying which marketing channels yielded the highest ROI.

Our Approach

• Campaign Strategy and Planning: We developed a targeted email marketing campaign designed to engage previous guests and high-intent prospects, driving them to book directly via the hotel’s website.
• Optimized Referral Pathways: We ensured a seamless booking process from email click to confirmation, featuring clear calls-to-action and minimal friction.
• Tracking and Attribution: We implemented detailed UTM parameters and enhanced analytics to precisely attribute bookings to referral traffic from the email campaign, specifically from nobehotel.com.

Results

The July 2025 campaign delivered exceptional revenue growth:

• Total Online Booking Revenue: $10,872 in July 2025, representing a 118% increase compared to May 2024’s $4,991.
• Attributed Revenue: $10,403.20 in revenue directly attributed to referral traffic from nobehotel.com (linked to the email campaign), with a 6.55% conversion rate.
• Booking Volume: 27 bookings completed in July versus 12 in May, more than doubling the conversion volume.
• Guest Return Rate: Improved to 22%, a 68% increase year-over-year.

Website Sessions: Grew 31.7% year-over-year, effectively expanding the top of the funnel for future campaigns.