When we were approached by the creators of the Atlantic City Beer and Music Festival with an opportunity to create a unique marketing engagement for participating breweries we couldn’t have been more excited. What began as a simple idea became a New Business Incubation project for Sparkable. Beerfest Bingo LLC has participated in the ACBMF for the past four years, working with some of the top breweries in the nation to deliver an interactive, gamified marketing engagement with over 60,000 participants to date. Each year the Beerfest Bingo team helps introduce festival guests to a variety of new beers with a new take on the classic game of bingo and gives away thousands of prizes.
Sparkable created a stand alone business that has been profitable since year one, receiving glowing feedback from breweries and players all the while adding extra entertainment to one of the world’s premiere beer festivals. For this project we developed a website, game cards, prizes, sponsorship materials, signage, communications infrastructure and more.