Carisbrooke Inn

Location: Ventnor, NJ

Industry: Hospitality (Boutique Bed & Breakfast)

Overview

 Consistent Growth Through SEO, Social Media & Local Content

Carisbrooke Inn, a beloved boutique bed and breakfast steps from the Jersey Shore in Ventnor, NJ, sought to strengthen its online presence. Known for its warm hospitality and charming seaside atmosphere, the inn aimed to increase direct bookings, raise brand awareness, and build a loyal following through consistent, high-quality digital content.

Sparkable partnered with Carisbrooke Inn to implement a cohesive marketing strategy focused on local SEO, ongoing blog content, and social media engagement. Within the first year, organic search traffic and social engagement grew significantly, establishing a foundation for sustained long-term growth.—–The Challenge

Carisbrooke Inn faced several obstacles to consistent growth:

• Avoiding Inconsistent Efforts: A need to move beyond “half-hearted” or one-off marketing efforts that lacked lasting impact.
• Limited Attribution: Difficulty in identifying which channels truly drove bookings, complicating the connection between traffic and revenue.
• Seasonal Fluctuations: Significant swings in traffic and bookings due to seasonality, making ROI measurement challenging.
• Year-Round Growth: The business required a plan that could steadily build brand visibility and drive bookings consistently throughout the year.

Our Approach

Local SEO Audit and On-Page Optimization

• Optimized all individual room pages with unique, compelling descriptions.
• Developed a dedicated “Our Rooms” page to streamline the booking process.
• Targeted high-value keywords such as “Ventnor bed and breakfast,” “shore getaway,” and relevant seasonal travel terms.

Ongoing Blog and Content Marketing

• Published weekly blog posts highlighting local attractions, seasonal events, and travel tips.
• Positioned Carisbrooke Inn as a trusted local expert and helpful resource, beyond just accommodation.

Social Media Consistency

• Shared bi-weekly posts on Facebook and Instagram featuring room highlights, local coffee shops, farmers’ markets, and shore activities.
• Created visually engaging reels and photo content to connect with both new visitors and loyal guests.

Analytics and Attribution Improvements

• Implemented page-level tracking to accurately measure traffic sources and engagement.
• Integrated Google Looker Studio to provide clear monthly reporting on organic traffic, goal completions, and referral paths.

Results

SEO Wins:

• Year-over-year organic traffic increased by 5.8%, despite seasonal fluctuations.
• Key pages now rank on Page 1 for major local search terms.
• Blog readers demonstrated higher time-on-site and more pageviews per session compared to average visitors.

Social Growth:

• Achieved consistent engagement across Facebook and Instagram.
• Top-performing posts included seasonal guides and local attraction highlights.

Revenue Connection:

• Increased traffic to booking-related pages, with 26 direct bookings attributed to tracked sessions in August alone.
• Direct revenue accounted for $4,864 of monthly revenue, outperforming referral and ad channels.

Key Takeaways

• A consistent and well-branded online presence fosters trust over time.
• Strategic, locally focused content builds authority and supports SEO growth.
• Even small boutique properties can effectively compete online with a smart, data-driven strategy and a commitment to consistency.