Host Connections International
Host Connections International developed to the changing marketplace of its hometown – Atlantic City, N.J. With the legalization of online gambling in New Jersey, Sparkable needed to create greater brand awareness for Host Connections International in a way that it can reach its clients that travel to its more than 40 locations across the globe. We created an Interactive Promotion campaign aimed at engaging stakeholders using social media and email for customer reinforcement. Sparkable set out to create an Interactive Promotion campaign that engaged all Host Connections International stakeholders from casino representatives to players.
Our interactive promotion strategy uses rolling wave project management. We identified the best topics to create engaging conversation and shared those on social media and social bookmarking channels to establish Host Connections International as a thought leader in the industry for casino gambling and created Player Connections International to engage online gamblers.