Paradise Ocean Resort

Location: Wildwood Crest, NJ

Industry: Hospitality (Beachfront Motel/Resort)

Overview

Paradise Ocean Resort is a beachfront property in Wildwood Crest, NJ, providing a classic Jersey Shore experience. The resort needed to strengthen its digital presence and increase direct bookings with lots of direct competition from nearby motels and online travel agencies. 

Sparkable partnered with Shore Resort Property Management to optimize Paradise Ocean Resort’s website performance, local SEO, and keyword targeting. Using Sparkable’s RADE process (Research, Analyze, Decide, Execute), we improved technical SEO, streamlined booking-related content, and tracked performance with monthly AREA reports. Within the first year, Paradise Ocean Resort saw significant growth in impressions, stronger keyword rankings, and clearer attribution between traffic sources and revenue.

The Challenge

• Heavy reliance on paid ads, making organic traffic inconsistent
• Seasonal dips in search impressions and traffic (-39% users in August 2025)
• Limited keyword optimization and declining visibility for “Wildwood Crest hotels”
• Missed retention opportunities (email signups dropped by 168 MoM)
• Difficulty connecting traffic sources to direct revenue and bookings

Our Approach

SEO and Technical Optimization

• Conducted sitewide audit for speed, indexing, and mobile responsiveness
• Fixed broken links, optimized meta descriptions, image alt text, and headers
• Launched a link-building strategy with local partners

Keyword and On-Page Optimization

• Targeted high-value terms like “Wildwood Crest hotels on the beach,” “family-friendly motels in NJ,” and “things to do in Wildwood.”
• Optimized landing pages for specials, photo galleries, and live cams to increase engagement
• Improved structure of booking pages to reduce bounce rates and encourage conversions

Local SEO and Google My Business

• Claimed and updated Google Business Profiles with new images, amenities, and posts
• Standardized NAP (name, address, phone number) consistency across directories
• Engaged with guest reviews to boost reputation

Results

• 147,569 impressions in August 2025 (despite a 13.7% seasonal dip)
• Improved rankings for competitive terms like “Paradise Ocean Resort,” “oceanfront hotels Wildwood Crest,” and “things to do in Wildwood NJ.”
• Homepage bounce rate just 11% (vs. industry average 40–60%), showing strong engagement
• 6,665 total users in August 2025, with most coming from Direct and Organic Search
• Live Cam page showed 123% month over month growth, keeping visitors engaged
• August 2025 generated $15K in tracked revenue, with 24 transactions tied directly to sessions
• Returning users booked at nearly double the rate of new users, highlighting the value of retention marketing

Key Takeaways

• Technical SEO fixes build a healthier site that retains visitors and supports long-term rankings
• Retention is critical—email, loyalty, and remarketing campaigns should be expanded to capitalize on high-value returning guests
• Content and video tours drive engagement—visual assets like live cams and room tours are strong differentiators for Paradise Ocean Resort
• Data clarity leads to better strategy—AREA reporting ties sessions to bookings, ensuring marketing decisions are ROI-focused.