Sparkable was contracted by Antonius Oki Wiriadjaja, also known as Foodmasku, to serve as the agency of record for his non-fungible token and artwork brand. Sparkable maintained and expanded Foodmasku’s public relations presence. Sparkable used its agile process to respond to the needs of Antonius, his collectors, and the NFT community.

Who

Antonius Oki Wiriadjaja, is a multimedia artist based in New York City. He is also known as Foodmasku, a dual-language pun; in Bahasa Indonesia and Javanese, Food—mas—ku can also mean “Food of my brother.” What began as a practical joke in 2020 has blossomed into a business that boasts thousands of followers, NFTs, and dollars donated to charity. 

What

Sparkable continues to work with Foodmasku, providing the following services/resources:

• Media Kit: Sparkable collected all relevant information and assets from Foodmasku to build a personalized media kit. This was be used to develop a story for the kit and create content and images that will culminate in a deliverable media kit to be approved by the client. 
• Media Alerts: In partnership with Foodmasku, Sparkable developed a schedule of events and research appropriate media outlets that are available to work directly with the client to develop a story of the event. Sparkable distributed media alerts, coordinated interviews and events. 
• Press Releases: We developed compelling stories that will attract media and utilize relationships with these outlets to develop content for press releases that are designed to promote projects, opportunities and events highlighting the client. 
• Relationship Management: Sparkable’s role was to maintain positive relationships between Foodmasku and the NFT and art communities through agile public relations. Additionally, I researched and found opportunities for interviews, sponsorship, partnerships, and collaborations with influencers, podcasts, blogs, and NFT projects. 
• Third-party Management: We supported the client in his endeavors in the online and offline space, including collecting social media statistics, testimonials,a database of past and existing partnerships, and a repository of all approved assets that will be used to update the media kit and press releases

When

February-November 2022

Where

Foodmasku is primarily based out of New York City and participates in global events and metaverse.