Search Engine Optimization is a critical component of establishing a strong online presence, especially for businesses in competitive industries like construction. Boselli Construction, based in Ventnor City, NJ, recognized the importance of enhancing their online visibility to attract more clients within the Atlantic County area. Sparkable was brought on board as the digital agency of record to execute a comprehensive SEO and online promotion strategy.

Who

Boselli Construction is a local construction company specializing in a range of residential and commercial services. Their mission is to deliver high-quality construction projects while maintaining strong relationships with their clients.

What

Boselli Construction partnered with Sparkable to improve its online visibility and attract more business through a well-structured SEO and online promotion strategy. The scope of work included:

• SEO Audit and Optimization: Conducted a comprehensive audit of Boselli Construction’s website to identify areas for improvement in terms of SEO, ensuring the site adheres to industry best practices.
• Onsite SEO: Optimized website content, including meta tags, alt-image tags, and industry-specific keywords to improve search engine rankings.
• Offsite SEO: Enhanced offsite SEO efforts by updating local listings, securing backlinks, and auditing for link toxicity.
• Online Promotion: Developed a consistent content strategy that involved posting project examples, client testimonials, and updates across social media channels, including the newly created LinkedIn profile.

When

The project began in February and continued through July, during which Sparkable implemented the full SEO strategy, ran continuous analysis, and made iterative improvements based on performance data.

Where

The SEO and online promotion efforts were primarily targeted at the Atlantic County area, where Boselli Construction is based. The goal was to attract more local clients and improve the company’s visibility within the regional market.