Video content presents endless opportunities to boost your business
Video and animation are modern marketing tools vital to your business’s success. There are now more options and platforms to share this type of content, and this sphere continues to expand. This content is practically taking over and can be extremely fun, engaging and impactful for your business.
Maximize your Media
With so many platforms available, it is essential to understand the key features of different video and animation formats like TikTok, YouTube, Instagram reels, stories and more to use them to their fullest. Catering your content to each specific platform and audience will yield incredible results for your business. Be deliberate about what content you choose to post while keeping in mind user habits, platform capabilities and formatting, the overall aesthetics and theme of each profile, etc. Also, let the platform work for you and with you. Social media platforms like TikTok and Instagram have algorithms, explore/for you page, sponsored content and much more that you can take advantage of to get the most out of your posts.
Have Some Fun
Today’s audience is very visual, so video and animation are your opportunity to engage and connect with your target. It is an opportunity to showcase your brand’s personality and can convey a lot to your audience, leaving them with a lasting impression of your business. Creativity is at the heart of this type of content. You can play around with different sounds and music, editing, hashtags, trends and creators. there are endless possibilities. Keep your content fresh and use the capabilities of animation and video wisely. This is a great way to collaborate with popular influencers and creators or you can even feature the true faces and personalities behind your business with employee involvement.
Sometimes, your audience can even provide the content with testimonials, reviews, etc. Staying up-to-date with trends can be challenging at times but it is a great way to make popular content personal to your brand and connect your image to something audiences have already approved of and enjoy.
Animation and Aesthetics
Animation is a very underrated content style and marketing tool. It can be used for various purposes, including tutorials, storytelling, creating and bringing brand characters to life, designing captivating and engaging promotional graphics, and more. Animation has unique capabilities that set it apart from other types of social media content. You can create animations with a specific aesthetic and color scheme consistent with brand marketing and logos. You can include voiceovers that will engage your audience and guide their experience. Once again, this is an opportunity to explore the vast possibilities and get creative with your content.
One essential thing to keep in mind with this type of content and marketing strategy is to keep it consistent. You should tailor posts to each platform but maintain a consistent style, tone, and brand identity. Understanding what resonates with your audience and creating engaging, appealing content is essential. Ultimately, you want to leave your audience with an impression and call to action to help build your business.