Customers have always searched for local businesses. What is changing is how they ask. Instead of typing “best plumber near me” into Google, someone might ask ChatGPT, “Who is a reliable plumber in my area who can handle an emergency?” Another...
The holidays are right around the corner, and your next customer might already be looking for you online. But what happens when they find your website and can’t figure out how to call, book a service, or get the information they need? You don’t necessarily need a new...
It’s the second week of October, and somewhere in the back of your mind a holiday to-do list is already forming. Window displays. Gift ideas. Extended hours. Social posts. Emails you haven’t written yet. Sound familiar? Here’s a different way to look...
For many small businesses, the holiday season brings a familiar feeling: We need to do everything. And we need to do it now. Holiday promotions, social media, email campaigns, gift guides, special offers and much more. Before you know it, your Q4 marketing plan has...
For many small businesses, local SEO and email marketing live in separate worlds. SEO focuses on getting found on Google. Email focuses on staying in touch with customers. One brings people in; the other keeps the relationship going. But when you connect the two, they...
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