The phrase “Web3” may sound intimidating, like it’s only for tech startups and crypto companies. However, it’s already transforming how businesses build loyalty, engage communities, and generate revenue. From pizza shops to private dining clubs, businesses are effectively using Web3 tools as functional extensions of their brands. Let’s break it down without the hype and jargon.
Breaking Down Web3
So what is Web3, really? In its simplest terms, Web3 is an extension of the internet. It is built on blockchain technology, emphasizing ownership, transparency, and community participation. However, you don’t need to understand NFTs or decentralization to see how Web3 can benefit your business. Simply observe what other businesses are doing and how it’s working.
Real-World Web3 in Action
PizzaDAO: A Slice of Decentralized Community
- What it is: PizzaDAO is a global collective that utilizes cryptocurrency fundraising to celebrate Bitcoin Pizza Day annually on May 22, supporting local pizzerias worldwide. It also throws events at major crypto conferences throughout the world. Anyone can contribute to the DAO, which stands for decentralized autonomous organization and vote on how to allocate funds.
- Why it matters: This is an excellent example of how funding and marketing intersect. PizzaDAO raised money through NFT sales, then redistributed those funds to pizzerias. This introduced them to new audiences, especially online communities eager to support real-world businesses. It wasn’t just about pizza; it was about shared values and visibility. The event built a community, and participating pizzerias received global promotion and loyalty from crypto-savvy fans.
You don’t need to be a DAO, but tapping into Web3-powered communities can help fund projects, attract superfans, and increase visibility in unique ways.
Flyfish Club: Token-Gated Dining with a Twist
- What it is: Flyfish Club is the world’s first members-only private dining club where access is granted via an NFT. Members purchase a token that gives them the right to dine at exclusive locations and can resell or lease that access if they choose.
- Why it matters: This is a brand-new approach to membership. Instead of traditional loyalty cards or subscriptions, the NFT gives customers something they own, increasing value for both the business and the customer. Flyfish was able to raise millions before even opening their doors, simply by selling access via NFTs. This method also offers built-in exclusivity. Web3 tools like token-gating allow businesses to offer special access, discounts, or events to a verified customer base without traditional logins or loyalty systems.
Web3 can offer new ways to pre-fund and personalize the customer experience, while giving your best patrons a sense of status and stake.Web3 for Traditional Businesses
So, what can traditional businesses actually do with Web3? You don’t need to be a blockchain expert; you just have to ask yourself how your business can benefit from Web3’s core principles:
- Ownership: What can your customers own that gives them access or perks? For example,, VIP memberships, digital coupons and exclusive content.
- Transparency: Can you use public records or tokens to verify authenticity, loyalty, or community participation?
- Community: Are there creative ways to invite your audience into decision-making, promotions, or funding efforts?
- Flexibility: How can your business offer experiences or products that evolve over time and reward long-term customers?
Web3 Without the Hype
Web3 is not just a buzzword; it’s a toolbox, and businesses using it practically are seeing real results. Whether you’re a restaurant, boutique, event space, creative brand, etc., there are plenty of opportunities to adapt Web3 to your world, not the other way around.
And the best part? You don’t have to do it alone.
We help traditional businesses explore emerging tech like Web3, without the jargon. Whether you’re curious about NFTs, token-gated offers, or just want to build a stronger digital community, we’re here to translate it into strategy.
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