by Amy Gleason | Jan 28, 2026 | Uncategorized
Although Google’s Panda update was over a decade ago, its impact is still very much alive and relevant. Panda changed the rules by rewarding quality, relevance, and trust while quietly punishing thin, generic, or “SEO-for-SEO’s-sake” content. The good news? Local...
by Amy Gleason | Jan 22, 2026 | Uncategorized
Small businesses are uniquely positioned to capitalize on huge growth opportunities in the marketing world. The secret lies in one deceptively simple concept: a focused marketing strategy centered on a niche. Instead of trying to be everything to everyone, businesses...
by Amy Gleason | Jan 15, 2026 | Uncategorized
As the year winds down, many businesses either make a push for a sprint to the finish line or take some time off until January. However, the end of the year is a pivotal time for businesses, creating an opportunity for a reset that can transform the year ahead. Most...
by Amy Gleason | Jan 9, 2026 | Uncategorized
2025 was characterized by a huge surge in AI adoption, and 2026 will be the year that small businesses fully put it to work. Last year, we saw AI move from novelty to necessity. Tools became more reliable, more affordable, and more integrated into everyday marketing...
by Amy Gleason | Dec 11, 2025 | Uncategorized
2025 was a year of rapid evolution. AI matured, search radically changed shape, and consumer expectations moved faster than most businesses could keep up. The smart businesses learned to navigate this constant change, and ultimately won because of it. Here’s what...
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