by Amy Gleason | Oct 16, 2025 | Uncategorized
The fourth quarter is crunch time, and the most competitive season of the year. Between Black Friday, Cyber Week, and the rush of holiday shopping, brands are battling for attention from November through New Year’s. Standing out isn’t just about flashy graphics or...
by Amy Gleason | Oct 10, 2025 | Uncategorized
As the calendar edges toward the year’s end, Q4 becomes crunch time for most businesses. It’s a season packed with opportunity and final pushes to reach year-end goals. Q4 also presents many challenges, including tighter timelines, stretched budgets, and the pressure...
by Amy Gleason | Oct 3, 2025 | Uncategorized
Every business has a brand, but not every brand has a face. Your company’s brand is its logo, website, tagline, etc. Your personal brand is you, the person behind it all. You are the founder and leader of the company, but also your own person outside of your business....
by Amy Gleason | Sep 24, 2025 | Uncategorized
In today’s hyper-digital and social media-focused society, audiences are tired of generic, automated content constantly flooding their feeds. They’ve learned to tune out overly produced and repetitive content, and overly robotic messaging is one of the fastest...
by Amy Gleason | Sep 18, 2025 | Uncategorized
Competing in the Attention Economy In 2025, the competition for attention has never been more intense. TikTok, Instagram Reels, and YouTube Shorts dominate how users consume content, with endless feeds designed to keep people scrolling. According to a recent study,...
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