by Amy Gleason | Sep 18, 2025 | Uncategorized
Competing in the Attention Economy In 2025, the competition for attention has never been more intense. TikTok, Instagram Reels, and YouTube Shorts dominate how users consume content, with endless feeds designed to keep people scrolling. According to a recent study,...
by Amy Gleason | Sep 11, 2025 | Uncategorized
Social Platform Shifts: Where to Focus Your Efforts in Q4 2025 Social media never stands still and as we move into the final stretch of 2025, the pace of change feels faster than ever. Algorithms shift overnight, ad costs climb, and user attention keeps scattering...
by Amy Gleason | Sep 8, 2025 | Uncategorized
Many businesses still rely on instinct for content creation, publishing blogs, videos, and social posts out of habit. In today’s competitive digital landscape, guesswork isn’t enough—data is essential. At Sparkable, we believe creativity thrives when guided by...
by Amy Gleason | Aug 28, 2025 | Uncategorized
In 2025, video is the most powerful way to grab attention, build trust, and drive engagement. In fact, video posts consistently outperform static content across social media platforms, and users are more likely to buy from brands they see in videos. Video can seem...
by Amy Gleason | Aug 22, 2025 | Uncategorized
Why Storytelling Works in Marketing Storytelling is one of the most powerful tools in marketing. Facts and stats can prove your expertise, but stories build trust, spark emotion, and make your message unforgettable. At Sparkable, we’ve seen firsthand how...
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