When business gets busy, something has to give. And for many small business owners, that something is social media. You’re managing customers, answering calls, handling orders, keeping employees on track, and trying to get through the day. Finding time to plan,...
October brings plenty of spooky sights: haunted houses, creepy costumes and ghostly frights. For many small-business owners, there’s something even scarier lurking in the background: Many small-business owners avoid marketing analytics because the numbers feel...
Customers have always searched for local businesses. What is changing is how they ask. Instead of typing “best plumber near me” into Google, someone might ask ChatGPT, “Who is a reliable plumber in my area who can handle an emergency?” Another...
The holidays are right around the corner, and your next customer might already be looking for you online. But what happens when they find your website and can’t figure out how to call, book a service, or get the information they need? You don’t necessarily need a new...
It’s the second week of October, and somewhere in the back of your mind a holiday to-do list is already forming. Window displays. Gift ideas. Extended hours. Social posts. Emails you haven’t written yet. Sound familiar? Here’s a different way to look...
For many small businesses, the holiday season brings a familiar feeling: We need to do everything. And we need to do it now. Holiday promotions, social media, email campaigns, gift guides, special offers and much more. Before you know it, your Q4 marketing plan has...
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