Get the most out of marketing emails and build rapport with your audience! 

Email marketing and automation can be a precious and effective marketing tool for your business. It is yet another way to reach your audience right in their inbox. There are many unique ways to utilize email marketing for your business, and it has allowed it to remain a relevant, helpful method of communication with your audience. 

Creative Campaigns 

You can create many possibilities for email marketing and campaigns, all presenting unique opportunities and benefits. Many businesses successfully entice customers to sign up for email notifications by offering a discount code or some kind of offer in exchange. 

Once you have this direct means of connecting with your audience, you can send out a welcoming email, newsletters, sales announcements and offers, event invitations, and much more. It is also very effective to utilize triggered emails. 

These are automated emails triggered by a specific action, such as making a purchase, signing up for a newsletter, or abandoning a transaction. Only some of the emails your audience receives should be promotional, and this is necessary to establish a more personal relationship with them and make them feel valued. 

Make it Personal 

Get creative with your business’s emails and add personal touches. Something as simple as including each customer’s name in the email or recommending products or services based on their personal history can resonate with your audience and make you stand out. 

Use the email’s subject line to grab your audience’s attention and stand out in their busy inbox. It can be a call to action, a cliffhanger that makes you want to click to see more, a fun slogan, or whatever you desire. Treat marketing emails as if you are speaking directly to the audience and establish your business as personable, relevant, creative, etc. You want to leave the audience with a lasting impression of your brand. 

Track Results 

Email marketing and automation campaigns allow for advanced metrics and feedback. Your business can alter, refine and test out different strategies and see what kind of results they produce.. A/B testing methods can reveal what resonates best with your audience and yields the desired outcome(s). Email marketing also includes key metrics such as open rates, click-through rates, conversion and ROI. It is important to pay attention to and consider any kind of feedback your audience provides and apply it to future marketing efforts. 

Although email may seem like a simple, almost outdated, form of communication, its diverse capabilities and direct format keep it a relevant and useful tool for businesses. It is yet another way to reach your desired audience, keep your business at the forefront of their minds and drive them to your company website, social media pages, etc. Allow Sparkable to craft your next email marketing and automation campaign and maximize your success.