Lean On Your Supporters And Online Tools To Keep Your Organization Thriving

Fundraising is hard for nonprofit organizations at any time, especially during the Covid-19 pandemic. It has created even more challenges for organizations that rely on in-person participation or events to raise money to support their mission.

There is help for nonprofits to help them weather the storm of this global pandemic and continue doing the good work for their communities.

Most importantly, organizations should rely on the donors that have supported them in the past to help when they need it most – right now. Use social media and publicity channels to show your advocates and potential new members, how your organization helps the community.

The New Jersey Economic Development Authority has provided a number of resources to not-for-profits who have been impacted by the coronavirus pandemic – including grant and loan programs. Details about these programs are available at cv.business.nj.gov.

There are plenty of online tools available – whether you are new to them or already have some of these in place, there are ways to translate your in-person events into an engaging, virtual presence. You can use Zoom or Google Meet to have a virtual wine tasting. You can even turn your comedy or concert night into an online evening of fun where only those who paid in advance receive the link to participate.

If you have physical items to sell, you can use your website, add on to it, or use a new platform to sell your merchandise and ship it out so your backers can represent your group in the community. There are also a number of available resources out there to create and hold an online auction, including eBay.

Lastly, if you can do so safely, consider getting everyone together for a socially distant event in your community. Fall is a great time of year to bundle up and get outside to peep the changing colors and enjoy the crisp air.

One upcoming event on our calendar is the Holy Spirit Fall Festival 12-5 p.m. Sunday, Nov. 15 at Holy Spirit High School, 500 S. New Road, Absecon, New Jersey. Tickets are $10 for adults and children 12 years and younger are free. Tickets can be purchased at the gate and information can be found on Facebook.