Expertise Meets Experience: How Our NJPA Award-Winning Journalist Amplifies Your Brand

There’s no denying that effective public relations and media outreach are key components of any successful marketing strategy. At Sparkable, we understand this better than anyone. Our approach combines strategic planning, story development, and consistent communication with media outlets to create compelling narratives that resonate with your audience. But what sets us apart in the vast field of PR?

Shaun Smith, Sparkable’s owner, content director, and an award-winning journalist recognized by the New Jersey Press Association. Smith’s extensive experience in the media industry gives him a unique perspective on public relations and media outreach, providing Sparkable with a competitive edge.

Before establishing himself at Sparkable, Smith spent five years (2008-2013) reporting for The Current, a community newspaper where his journalistic skills and passion for storytelling earned him accolades from the NJPA. His stories didn’t just fill columns; they impacted the communities of Atlantic City, Ventnor City, Margate City, Longport and Somers Point, sparked conversations, and made a difference.

Even before The Current, Smith was immersed in the media world. From 2006 to 2007, he was a part of ArtVoice in Buffalo, New York, honing his skills in one of the country’s most vibrant art and culture scenes. His time at ArtVoice taught him the power of impactful stories and how to engage audiences effectively.

At Sparkable, Smith brings this wealth of knowledge and experience to every PR project. He knows what makes a story compelling, how to craft a narrative that catches a journalist’s eye, and most importantly, how to position your brand in the best possible light.

In the age of digital media, PR and media outreach are more critical than ever. An effectively placed story can amplify your brand, reach your target audience, and drive real business results.

Let Sparkable’s award-winning journalistic experience propel your PR strategy forward. We have the skills, knowledge, and passion to create compelling stories about your brand. Are you ready to see what our expert public relations and media outreach approach can do for your business?

Give us a call or drop us an email. We’re ready to help your brand’s story make headlines.