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Influencer marketing and collaboration can be a potent tool for your business. Now that it has become so common, it is essential that influencer brand deals and collaborations with your business stand out and are consistent with your goals, values, brand persona and context.
It is essential to purposefully select influencers that will represent your brand well, have an established platform consistent with your business and your existing audience, and are passionate about your product. There are many ways to collaborate with influencers and when done correctly, can bring the utmost benefits to your business.
Content Collaboration
Your brand can collaborate with influencers on endless types and styles of content. Your business can utilize the established audience and credibility of the influencer for your benefit. It is essential for the content to come across as authentic. Today’s audience can easily spot a scripted Instagram caption or TikTok video and see right through it.
Video-style content can help with authenticity if it features a product demo and the influencer’s genuine reaction and endorsement. Pictures can be helpful in displaying the product as desired or more aesthetically pleasing to the audience. All types of content have advantages and allow influencers to do what they do best in the name of your business.
PR Packages
A great way to jumpstart content collaboration is by sending out public relations packages. The only downside is that to reach various influencers and establish the initial connection you may have to send some of your products to them for free. However, the benefits of this collaboration will be more than the return on the cost. This is a chance to craft the packaging, design and free goodies and make your brand stand out to the influencer and their audience.
Product Collaboration
Product collaboration is an exciting way to build a relationship with an influencer and get them involved in your business. This makes choosing the right collaboration even more critical so that the influencer comes across as an expert and actual user of your type of product and their audience is genuinely interested in purchasing.
Some influencers have built a platform specific to a particular industry and established themselves as trusted experts. Involving influencers, even slightly, in the design, appearance, name of your product, or whatever it may be, gets them and their audience personally invested in your business and its success.
Event Collaboration
There are many ways to go about event collaboration, all of which can boost your business. You can host a product launch for an influencer collaboration or any new product line of your business. This can require comprehensive planning and execution to make it an immersive, exciting experience that influencers will want to post about, creating exciting and engaging content for their audience.
You also want to keep any event for your business consistent with brand messaging, persona and aesthetics. Ensure you are hosting and inviting influencers to events that make sense for your business and the perception you desire. Events are also an excellent opportunity to showcase branding in all aspects of the experience and send influencers home with swag.
Influencers are becoming today’s celebrities; having them work with and endorse your business can have many benefits. You can capitalize on an already established and interested audience and join forces with someone they trust and regularly engage with.
Linking an influencer to your business and building a working relationship with them will open so many doors for future collaboration and financial growth and enhance your business’s reputation immensely.
Contact us for your questions and to link with relevant influencers for your business.
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