Our Blog
The Spark
Social Media in 30 Minutes a Week: What to Post When You’re Busy Running the Business
No time for social media? Here’s a simple 30-minute weekly routine that keeps small businesses visible during the busiest season.
Spooky Stats: The Marketing Numbers Small Businesses Are Afraid to Look At
Afraid to check your marketing numbers? Discover five small-business marketing metrics that reveal what’s working, where leads are lost and how to grow with confidence.
Showing Up in AI Search: How Local Businesses Get Found in ChatGPT and Google AI Overviews
Learn how local businesses can stand out in AI search tools like ChatGPT and Google AI Overviews using proven local SEO techniques.
Your Website’s Fall Checkup: 10 Fixes That Turn Visitors Into Calls
Get your website ready for holiday traffic with 10 simple fixes for small businesses. Improve mobile calls, speed, trust and conversions without a full redesign.
Small Business Saturday Starts Now: A 7-Week Plan for Local Shops
Small Business Saturday is November 28. Here’s a calm, 7-week Small Business Saturday marketing plan for local shops
Holiday Marketing Prep Without the Overwhelm: A Calm Q4 Starter
Holiday marketing doesn’t have to mean chaos. Here is a calm, systems-first way to prep your Q4 campaigns without the overwhelm.
Email plus local SEO: The underrated pair that drives steady leads
Discover how combining local SEO and email marketing creates a continuous lead-generation system for small businesses. Turn search traffic into loyal customers.
Q4 Planning Starts Now: The Small Business Marketing Runway
The businesses that win Q4 start planning in September. Here’s how to build your small business marketing runway for a strong year-end.
20 Lessons From 20 Years: What Still Drives Local Business Growth
Sparkable turns 20. Owner Shaun Smith shares 20 lessons on local business growth – from giving value first to why kindness is the strategy.
Back to business: Refreshing your marketing for the fall push
Refresh your small business marketing this fall. Learn how to audit summer performance, realign with customer shifts, and plan for Q4 success. Read more!