October brings plenty of spooky sights: haunted houses, creepy costumes and ghostly frights. For many small-business owners, there’s something even scarier lurking in the background: Many small-business owners avoid marketing analytics because the numbers feel...
For many small businesses, the holiday season brings a familiar feeling: We need to do everything. And we need to do it now. Holiday promotions, social media, email campaigns, gift guides, special offers and much more. Before you know it, your Q4 marketing plan has...
For many small businesses, Q4 feels like it arrives overnight. One minute you’re enjoying the last stretch of summer, and the next you’re thinking about holiday promotions, end-of-year sales, gift guides, events, email campaigns, social content, and next...
September often serves as a reset, getting things organized and back in line. The mornings get busier. Kids head back to school. Calendars fill up. Routines return. And after a summer of vacations, long weekends and a slightly slower pace, there’s a collective feeling...
Summer always seems to fly by.Between vacations, slower schedules, and trying to keep business moving during the warmest months of the year, it’s easy for marketing to slip into autopilot. Before you know it, August arrives, and so does the busy fall season. The...
Summer has a way of slowing everything down, in the best possible way. Clients take vacations, employees use PTO, business owners try to sneak in long weekends, and suddenly those carefully planned marketing efforts can start to lose momentum. But while your schedule...
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