Case Study: Dr. Francis Kralick: Moving a Neurosurgery Practice From New Jersey to Florida Without Losing Its Patients Online

Overview

Dr. Francis Kralick is a neurosurgeon specializing in spine care. When Sparkable began working with him, his practice was based at Shore Medical Center in Somers Point, New Jersey. In 2026 he relocated the practice to Sanford, Florida.

Sparkable built his website, manages his online reputation and social presence, and planned the digital side of the move so that patients and referring physicians could find him on day one in a new state.

The Challenge

• Limited name recognition in the broader community.
• A minimal digital presence that made it hard for prospective patients to discover the practice.
• Difficulty connecting with referring physicians.
• In 2026, a new challenge: moving an established practice from New Jersey to Florida without losing the digital footprint it had built.

Our Approach

1. A website for patients and referring physicians

We built a WordPress website with clear paths for both audiences and a Book a Consultation call to action on every page.

2. Reputation management

We audited the directories where patients look up physicians, claimed and corrected key profiles, set up listing management and prepared approved responses to reviews.

3. Consistent monthly content

Monthly campaigns across Facebook, Instagram and LinkedIn tie into health observances such as Neurosurgery Awareness Month and Pain Awareness Month.

4. A planned relocation

For the move to Florida we produced a master plan, researched the new market, prepared outreach materials for referring physicians, and ran a profile update sprint across every platform. On the website, every reference to the former location was replaced, a map for the Sanford office was added, and contact points were updated sitewide.

Results

• Book a Consultation is the number one tracked action on the website, month after month.
• In the first full month with the Florida office on the website, site users rose 38% and consultation clicks rose 11%.
• Organic search remained the leading source of visitors through the transition, bringing in more than half of all traffic.
• Facebook followers grew 24% in a single month during the move.
• The practice arrived in Florida with its website, profiles and contact details already pointing patients to the new office.

Visit franciskralick.com